A few days ago, the well-known industry experts, authors, from a professional point of view on the contemporary jewelry industry problems were analyzed. Peruse his view, there are a few I have absorbed that it does. Mu Qiang think jewelry business person in charge, the first to have a strong sense of crisis, the brain can no longer virtual first Pakistani to play some of the opening of the so-called interconnection fashionable jewelry exhibition in Shenzhen international network +, O2O or old-fashioned rodeo, which are not misappropriating to implement a sales model. Second, he believes diversified market has become an inevitable, some pressure off suit the individual needs of demand, a certain emotional needs more than material needs. Do do not think of transformation, lazy jewelry brand, it can only end up dying disappear ending. Mu Qiang also believes that despite signs of cooperation within the jewelry industry now, integration, however, many companies are responsible for the integration of mentality is not in place, insincere is not active. Between individual enterprises is more of a use of a flicker, a calculation, the results of this cooperation is doomed will not be successful, and he appealed to business executives across the industry, to stand in the long-term development of enterprise height, the ability to promote cohesion jewelry industry, to promote collaborative spirit of sincere cooperation, the formation of industry together in the true sense, the only way to promote the development of the jewelry industry.
If I want to mention, for the jewelry industry also has two complementary. First, the product must be innovative and unique. Bulgaria snake jewelry, expensive Breguet Queen of Naples female models series, Cartier Panther-type jewelry, LOVE series ring and Cartier love bracelet replica, are brands with a strong personality and its own original label jewelry class. I once ran into Miss Guo Xiaohong, general manager of Henan Kimberley diamond district, just tens of meters I recognized the duck-shaped dial watch she was wearing, the famous Queen of Naples hoops money, meet people know what’s what, a beautiful natural Guo very happy, happy, smiling. This, is not that jewelry watches brand value of specific performance?
In addition, the jewelry brand must be reflected in significant differences. Famous brand positioning expert Zhang Jie, the author has repeatedly appealed to the jewelry trademark attention to this issue. You do not have as nearly a hundred years of Chow Tai Fook jewelry giant brand heritage and strong economic strength. They do not play the whole category. Otherwise, the development in the end, you do not make a product line to be the consumer firmly in mind, really like, is it a tragedy? engraving silver, silver jewelry do you do fine; Kimberley, you put diamond water pushed a reasonable level; Jinmei Fu, you share fashion, passing happiness brand appeal to make every family …… if, every brand in the long run, do fine so special, well-known brand natural energy, natural increase profits.